Born in 1951, Philippe Ulrich was marked by a five-year trip around the world in the 1970s. On his return to France, with no money, he set up a community of musicians on a farm in the Landes region.

At the end of the decade, he began experimenting with electronic music and computers, and released a second album based on synthesizers, while creating his first games on ZX80. He then founded Emmanuel Viau France's leading video games publisher, ERE Informatiquewhich has produced titles such as Macadam Bumper, Crafton & Xunk or even Teenage Queen. In 1988, he signed with Didier Bouchon the game Captain Blood's Arka commercial success that has won awards around the world.

While ERE Informatique was sold to Infogrameshe created the Exxoswhich refers to the god of programmers, to whom the machine used to develop each game is sacrificed during media ceremonies. Philippe Ulrich also produces Rémi Herbuloton behalf of Virgina video game based on the novel Duneone of the first CD-ROMs in history.

In 1989, following disagreements with Infogrames management, Ulrich, Herbulot and Jean-Martial Lefranc found Cryo Interactive Entertainment and publish daring games such as MegaRace, Atlantis, Lost Eden or even Versailles 1685: Conspiracy at the Court of the Sun King. A true trailblazer, Philippe Ulrich also created the virtual universe The Second World in 1997 and was made a Chevalier de l'Ordre des Arts et des Lettres two years later.

With the bursting of the internet bubble, Cryo, like many other companies in France, closed in 2002, and while keeping an eye on video games (in 2014 he co-created the Ping Awards), Philippe Ulrich also devotes a great deal of time to music, notably contributing to Henri Salvador's return to the top in 2000.