Born on 10 January 1947, Satoru Okada enters Nintendo in 1975 as an engineer in the division Nintendo Research & Development 1 directed by Gunpei Yokoi. He contributed his knowledge of recent developments in electronics, and quickly became his right-hand man, helping him to design countless games and toys. These included the B&W Blocks inspired by LEGO, optoelectronic pistols". Kōsenjū "or electronic games Game & Watch which have been a runaway success all over the world.
In the arcade, it helps develop shooting simulators Laser Clay System (1973) and develops Donkey Kong Jr. (1982). In the console field, he became producer of a large number of software products for the Famicom - especially titles that use accessories, such as shooting games Duck Hunt and Hogan's Alley (1984), and those using the famous robot R.O.B.. He is also chief director of other 8-bit classics such as Metroid and Kid Icarus (1986) and Famicom Wars (1988).
But perhaps his greatest achievement was imposing his ideas for the successors to Game & Watch; he became head of development for the Game Boy (1989) and directed all the launch titles, including Super Mario Land. Subsequently, he focused even more on the hardware especially as Yokoi left Nintendo in 1996, and R&D1 was divided into two branches, one of which was dedicated to handhelds.
Okada became the head of the company and created the Game Boy Color (1998), the Game Boy Advance (2001) and Nintendo DS (2004). He finally retired in January 2007, but remains an honorary consultant under contract to Nintendo until January 2010.